Case Study: KFC achieves 500% app usage growth with Bolser UX design and ASO

KFC boosts app use by 500% with Bolser

KFC faced the challenge of transforming its app to create a more intuitive user experience with a clearer loyalty proposition, aiming to improve app review rankings, installations, and utilization rates. They partnered with Bolser for UX design and app store optimization (ASO) services to achieve these goals.

Bolser conducted in-depth research, including restaurant visits and data analysis, to redesign the app, making it more loyalty-focused and easier to use. The solution implemented by Bolser led to dramatic results, including a 500% increase in active app use, a rise in the App Store rating from 2.5 to 4.5 stars, and significant increases in installations and views.

KFC