Case Study: Jet2.com boosts app ratings and downloads with Bolser's app store optimisation

Jet2 boosts app ratings from 1 to 4 stars with Bolser

Jet2.com and Jet2holidays faced a challenge where their mobile apps were receiving a high volume of invalid reviews concerning travel issues rather than app functionality, which severely impacted their app store ratings and visibility. This led to poor rankings and a low number of downloads. The vendor, Bolser, was tasked with improving these ratings and increasing downloads through app store optimisation and review management.

Bolser implemented its proprietary AI-powered App Review Optimisation software to analyse, categorise, and action years of backlogged reviews. Their solution involved systematically removing invalid reviews and establishing a moderation process with the Jet2 customer service team. As a result, Bolser helped the Jet2.com app improve from 1 to 4 stars and the Jet2holidays app from 3 to 4 stars. This massive leap in ratings drove a 38% increase in iOS downloads and a 53% increase on Android.

Jet2.com