Case Study: EE achieves 15 million monthly opens and higher app ratings with Bolser UX design

EE boosts MyEE to 15 million monthly opens with Bolser

The UK telecommunications provider EE partnered with Bolser to transform their MyEE app experience. The challenge was to increase user engagement and utilization by making the app faster and easier to use, with specific targets to improve app review ratings, drive more installations, and boost utilization rates.

Bolser's UX specialists redesigned the app using agile methodologies, creating more intuitive customer journeys with extensive data visualizations. They rigorously tested prototypes, including with eye-tracking software and in-store guerrilla testing, to focus on high-impact enhancements. The results were exceptional: app review rankings improved from 3 stars to 4.5 stars, and the app soon achieved over 15 million monthly opens, making MyEE the largest telco app in the UK.

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