Case Study: Caledonian Travel boosts engagement and organic traffic with Bolser digital marketing

Caledonian Travel boosts organic traffic 24% with Bolser

Bolser worked with Caledonian Travel to address its challenge of converting more website visitors into customers in a competitive market. The travel company needed a fresh website design to outperform competitors, increase user engagement, and streamline its booking process while maintaining its search visibility throughout a domain migration.

The solution involved a collaborative discovery phase to craft optimized user journeys, leading to new landing pages and a comprehensive design system. Bolser's SEO team provided support for the technical migration to protect organic visibility. The results included a 25% increase in engaged sessions, a 178% rise in brochure downloads, and a 24% growth in organic traffic within three months of launch.

Caledonian Travel