Case Study: Burberry achieves global digital engagement with Bolser's gamified web experience

Burberry drives downloads in 90+ countries with Bolser

The customer, Burberry, partnered with Bolser to implement a worldwide digital program aimed at bridging the gap between their physical retail stores and the virtual world to better engage their audience. The challenge was to create an innovative digital campaign that would connect with the Minecraft gaming community.

Bolser designed and developed an interactive, gamified experience for Burberry. Their solution featured hidden QR codes in global flagship stores and online, which took users to a treasure chest game to unlock and download exclusive branded character skins. This strategy resulted in the skins being downloaded in over 90 countries, with the Azure-hosted platform successfully handling 50 download requests per second at launch, demonstrating the campaign's global success and technical performance.

Burberry