Case Study: AIG Life achieves a better mobile user experience with Bolser web design

AIG Life improves mobile experience and launches a new website in one project with Bolser

AIG Life engaged Bolser to redesign its website, aiming to align it with its global brand standards and create a better user experience. Key challenges included showcasing new products, integrating legacy content, and prioritizing a mobile-friendly design for its B2B financial services audience. The project also required improved accessibility, simplified navigation, and an easy-to-use CMS for the marketing team.

Bolser designed and built a fast, modular website using the Episerver CMS platform. Their solution dramatically improved the mobile experience and user journey, allowing visitors to access relevant content in fewer clicks. The new site successfully delivered a unified, professional look for the global brand and provided AIG Life's team with an easy-to-maintain system.

AIG