Case Study: Edina Realty streamlines listing marketing and strengthens brand consistency with BoldTrail DesignCenter

The Automated Marketing Suite that Puts Brand Building on Autopilot

Edina Realty, a large real estate company with nearly 2400 agents, faced the challenge of scaling its highly valued brand and marketing materials across its expansive, dispersed team. Their previous system was fragmented, hindering agent adoption and making it difficult to maintain brand consistency while supporting the diverse needs of their agents. They turned to vendor BoldTrail and its DesignCenter product to create a central, automated marketing hub.

BoldTrail’s solution provided a fully automated listing marketing suite that integrated directly with the company's CRM. The DesignCenter auto-populated marketing assets, offered customizable on-brand templates, and featured a seamless direct-to-printer integration. This saved the marketing and agent teams significant time, streamlined hectic workflows, and became a valuable tool for recruiting new agents. By implementing BoldTrail, Edina Realty empowered its team, ensured brand consistency, and built a more integrated tech ecosystem.

Edina Realty

David Schmid

VP of Product Development