Case Study: Cross C Realty boosts organic leads and streamlines team growth with BoldTrail

Innovation Pathways When right now is the right time

Cross C Realty, a real estate brokerage, was considering a switch from its current CRM, BoomTown, to a new platform as it planned for team growth. The owner, Matt Cunningham, sought a system that would provide access to future innovations and upgrades, leading them to evaluate BoldTrail.

The vendor, BoldTrail, implemented its platform including the DesignCenter for generating organic leads and Pond Accounts for new agents. The transition process was reported to be smooth with comprehensive digital training. As a result, the team ramped up quickly, saved time and money on advertising, and successfully generated new organic leads and listings.

Cross C Realty

Matt Cunningham

Owner/Manager