Case Study: Samson Properties achieves rapid agent recruiting growth with BoldTrail kvCORE

How top independent brokerage, Samson Properties, recruits over 100 new agents per month

Samson Properties, a top independent real estate brokerage with 29 offices, sought to scale its agent recruiting efforts. To attract talent more effectively, they partnered with vendor BoldTrail and leveraged its approach, moving away from traditional cold calling to a more transparent and value-driven strategy.

BoldTrail's solution centered on a multi-touch marketing approach, providing extensive upfront information through a dedicated recruiting site, email nurtures, and social media. This empowered potential agents to make informed decisions independently. The measurable results were significant, with Samson Properties recruiting over 100 new agents per month and adding 1,100 agents in a single year, 86% of which came from internal referrals.

Samson Properties

Donny Samson

Chief Executive Officer