Case Study: Babylist retains and scales its support team with Boldr’s PEO solution

Babylist retains 100% of its Philippines workforce with Boldr

Babylist, a company providing a universal baby registry service, faced challenges in scaling their remote customer support team, known as the Happiness Heroes, while ensuring job security, data privacy, and IT support. Their initial model of hiring freelancers was unsustainable for long-term growth. Babylist partnered with Boldr to find a solution using a Professional Employer Organization (PEO) model.

Boldr implemented a PEO solution that provided the team with full employment benefits, IT support, and data security, effectively humanizing the remote work experience. The most significant result was a 100% retention rate of the existing Happiness Heroes team, who all transitioned from freelancers to Boldr employees. This partnership provided the team with greater security and support, leading to positive feedback on morale and collaboration.

Babylist