Case Study: On Lok unifies its senior care brand with Boldium

On Lok unifies senior care branding across 50 years with Boldium

On Lok, a San Francisco-based non-profit providing a wide spectrum of services for seniors, faced a challenge with a brand that felt spread out and lacked a unified message. They engaged the vendor Boldium to help establish the organization's positioning and conduct a comprehensive rebrand to better communicate their work.

Boldium implemented a full rebrand, unifying On Lok's sub-brands under a single, powerful identity. The solution included a new brand strategy, a logo featuring a heart with a unique embrace, a refreshed color palette with gradients to convey warmth and innovation, and the tagline "where seniors embrace life." Boldium also helped design and market a health coaching program reframed as navigation to reduce stigma. The new brand architecture successfully conveyed On Lok's compassion and expertise, energizing the organization and solidifying Boldium's role as a trusted strategic partner.

On Lok