Case Study: Autodesk boosts Fusion 360 conversions with Boldium

Autodesk boosts sales 160% with Boldium

Autodesk, a leader in design software, faced the challenge of marketing its revolutionary Fusion 360 platform. The product unified the entire design and manufacturing process, but potential users had difficulty grasping its full scope. Autodesk partnered with vendor Boldium to create a bold and compelling marketing website that could effectively communicate the software's value and drive engagement.

Boldium designed a highly visual and intuitive website that used motion and 3D models to demonstrate Fusion 360's capabilities. The solution featured role-based navigation, allowing different professionals to find tailored content, and included community-building features for the blog. This strategy, implemented by Boldium, transformed the site into a conversion powerhouse, driving a 160% increase in online orders and a 140% increase in trial activations.

Autodesk