Case Study: Traffic Family achieves faster e-commerce growth with Boldare’s AI-driven price comparison platform

Traffic Family launches a blazing-fast AI price comparison site in 6 weeks with Boldare

Traffic Family, a Dutch company that builds and operates review and comparison sites, approached Boldare with the challenge of creating a new, high-performance price comparison website. Their goals were to rewrite and launch the product on a new domain, enhance SEO positioning, adjust their custom CMS, and integrate advanced analytics to improve planning and optimization.

Boldare implemented a solution using a modern tech stack including Next.js and Nest.js, deployed on AWS. A key feature was the integration of the OpenAI API to generate unbiased, AI-powered pros and cons lists for products, enriching content for both users and SEO. The result was a blazing-fast website that significantly improved performance metrics and user experience. The AI solution was also highly cost-effective, creating content for all products overnight for approximately €3,030, a fraction of the estimated €25,000 cost for manual copywriting.

Traffic Family