Case Study: Yonge + St. Clair BIA Drives Brand Awareness with Bold x Collective's Video Production

Yonge + St. Clair BIA boosts Rooftop Wellness Series with a 30-second video from Bold x Collective

The Yonge + St. Clair BIA sought to drive awareness for its new Rooftop Wellness Series and promote the neighbourhood as a vibrant destination. Their challenge was to capture the essence of the event and its vision through an engaging medium. Bold x Collective was enlisted for its commercial video production services to meet this goal.

Bold x Collective's team shot the inaugural event and produced a 30-second commercial. The resulting colourful and fun video effectively showcased the series, drove significant engagement, and attracted a larger audience. The video successfully promoted the opportunity for businesses to host classes and highlighted the area as a business destination, with the response to the campaign described as fantastic.

Yonge + St. Clair BIA