Case Study: The Rex Hotel Jazz & Blues Bar achieves 1,000% social media engagement growth with Bold x Collective

The Rex Hotel Jazz & Blues Bar boosts engagement 1,000% with Bold x Collective

The Rex Hotel Jazz & Blues Bar, a legendary Toronto jazz club, faced a significant challenge with its digital presence. Despite hosting world-class musicians, the club suffered from poor social media engagement and had no consistent email marketing, which led to reduced attendance. The Rex enlisted Bold x Collective to develop a sophisticated marketing strategy to increase online engagement and drive traffic to the venue.

Bold x Collective created a digital strategy focused on generating engaging social media content involving artists and audiences, alongside launching an email marketing platform. This approach resulted in a 1000% increase in social media engagement, substantial growth in followers across platforms, and a 628% increase in the email audience. The campaign successfully drove a notable increase in Shopify ticket sales and overall club attendance, making it a massive win for The Rex.

The Rex Hotel Jazz & Blues Bar