Case Study: The Promise Scotland achieves a cohesive Plan 24-30 brand and digital rollout with Bold Studio

The Promise Scotland launches Plan 24-30 in 6 weeks with Bold Studio

The Promise Scotland, the organization tasked with ensuring Scotland's children grow up loved, safe, and respected, faced the challenge of developing a compelling brand identity and comprehensive digital suite for its "Plan 24-30" within an extremely tight six-week deadline. They needed to communicate complex data and a detailed roadmap to officials and public sector bodies, requiring a professional and accessible design that built upon their existing work. They engaged vendor Bold Studio for brand identity, illustration, and digital design services.

Bold Studio developed a clean, modern brand style using accessible graphical elements, a bright color palette, and over 80 custom icons to simplify complex information. The solution included a full suite of illustrations and a cohesive visual identity applied across a new website and informational documents. The client received a complete and flexible brand system on time, which resulted in a highly satisfied client who has since returned to Bold Studio for a longer-lasting relationship and additional projects.

The Promise Scotland