Case Study: Scottish National Jazz Orchestra achieves a bold, open new brand with Bold Studio

Scottish National Jazz Orchestra launches a new brand in summer 2026 with Bold Studio

The Scottish National Jazz Orchestra (SNJO) sought to update its brand to reflect a new, contemporary leadership and to challenge perceptions of jazz as a niche genre. Their goal was to reach a wider audience for both performances and new musician applicants. They engaged Bold Studio to develop a new brand identity that would honor the art form's roots while feeling open and modern.

Bold Studio conducted deep research into jazz history and visual language to create a distinctive brand. The solution included a custom logo mark, a motif inspired by musical instruments, and a color palette paying homage to classic record sleeves. The new brand, launched in 2026, successfully provided SNJO with a unique voice, helping them continue to grow and reach new audiences.

Scottish National Jazz Orchestra