Case Study: Scottish Child Law Centre achieves a warm, youth-focused brand with Bold Studio

Scottish Child Law Centre celebrates 30 years with Bold Studio

The Scottish Child Law Centre, a provider of free legal advice for children and families, faced the challenge of creating a brand identity that would directly appeal to young people while avoiding the use of sensitive photography. They partnered with Bold Studio to develop a new brand that was both welcoming and avoided the impersonal feel of their previous look.

Bold Studio implemented a distinct illustrative style to build the brand's foundation, creating a warm and child-friendly aesthetic that appealed to the key youth audience while also maintaining a mature tone for funders. This solution allowed for inclusive representation without the confidentiality issues of photography. The new brand was successfully rolled out across the organization's website, training materials, and social media, ensuring they can better reach those who need their support.

Scottish Child Law Centre