Case Study: OneKind achieves a successful greyhound racing ban campaign with Bold Studio

OneKind surpasses 20,000 signatures with Bold Studio

OneKind, an independent animal welfare charity, faced the challenge of creating a campaign to ban greyhound racing in Scotland without using frightening statistics that could deter public support. They enlisted Bold Studio to develop a strategic campaign with outputs for web, out-of-home, and print materials to build traction for their cause.

Bold Studio developed a friendly, storybook-style campaign that combined hard-hitting facts with an engaging format, including posters and scratch card petitions. The campaign's animation was projected onto major buildings, and it surpassed its target of 20,000 petition signatories, gaining celebrity endorsements. This effort contributed directly to the passing of the Prohibition of Greyhound Racing (Scotland) Bill in 2026, which made the sport a criminal offence. Bold Studio's solution was crucial to the campaign's success.

OneKind