Case Study: Off The Table drives restaurant adoption of sustainable menus with Bold Studio

Off The Table wins support from 100+ restaurants with Bold Studio

Off The Table, a coalition campaign partnered with environmental groups like Patagonia, faced the challenge of creating a brand identity to persuade the hospitality industry to remove farmed salmon from menus. They needed to communicate severe environmental and animal welfare facts in a way that was engaging and not off-putting. The vendor, Bold Studio, was tasked with developing this identity and a website to make the case.

Bold Studio's solution combined hand-drawn graphics and playful copy with factual photographs to inform users in an engaging way. They created a website with a clear narrative leading to actionable steps, including a directory for pledgers. As a result, over 100 restaurants and businesses signed up, and the campaign expanded globally with significant engagement. Bold Studio enabled restaurateurs to make an informed decision through a bright and optimistic aesthetic.