Case Study: Mind the Gap strengthens inclusive theatre branding with Bold Studio

Mind the Gap launches a refreshed brand and website with Bold Studio in several-day workshops

Mind the Gap, a disability arts organisation, partnered with Bold Studio for a brand identity and web design project. Their challenge was to refresh their brand to better reflect their status as a fearless and pioneering arts company, moving away from their name's association with rail transport. They needed a new identity that was both artistically credible and accessible, sophisticated enough for the arts world yet warm and inclusive, all while being simple for their non-designer staff to apply consistently.

Bold Studio developed a brand system centered on the concept of 'gaps' as symbols of opportunity and transformation. The solution included a flexible, expressive color palette and strong portrait-led photography that celebrated the artists. This new identity successfully repositioned Mind the Gap as a confident, contemporary company rooted in disability-led creativity, providing a more accessible and expressive digital presence to share their stories. The vendor, Bold Studio, created a coherent and distinctive system that clearly communicates the organisation's legacy and quality.

Mind the Gap