Case Study: Intandem boosts volunteer mentor recruitment with Bold Studio

Intandem recruits volunteer mentors in 2 weeks with Bold Studio

The customer Intandem, Scotland's national mentoring service for care-experienced children, faced the challenge of recruiting adult volunteers by dispelling common misconceptions about the significant commitment and expertise required to be a mentor. The vendor Bold Studio was tasked with creating a campaign to clearly communicate the modest, rewarding nature of mentoring.

Bold Studio developed a campaign built around the message "Mentoring, It’s Just…" paired with real-life photography, which highlighted the low-pressure activities involved. This creative was rolled out across multiple channels, and the vendor provided Canva templates for the client's future use. The campaign was highly commended and, within just two weeks of launch, was already increasing volunteer numbers, putting it on track to recruit mentors across 21 key areas in Scotland.

Intandem