Case Study: Fair Change Co achieves a modern, distinctive brand identity with Bold Studio

Fair Change Co rebrands in 2024 with Bold Studio

Fair Change Co, the trading arm of the Scottish Fair Trade Forum, required a new brand identity to differentiate itself from its parent organization. Their challenge was to avoid the traditional visual tropes of fair trade while remaining recognizable, in order to establish themselves as a contemporary and individual service provider. They engaged vendor Bold Studio for this brand identity and printed materials project.

Bold Studio developed a modern identity using a striking color palette and typography to position Fair Change Co as a skilled and confident leader in its sector. The solution successfully bolstered the organization's reputation, allowing it to compete with traditional businesses. The impact was significant, leading Bold Studio to be commissioned again to rebrand the main Scottish Fair Trade Forum organization in 2024.

Fair Change Co