Case Study: Eco Drama achieves a refreshed brand identity with Bold Studio

Eco Drama refreshes its brand after 15 years with Bold Studio

Eco Drama, a Scottish eco-friendly theatre company, sought a new brand identity to better encapsulate the enchantment of its work during a period of transition. Their challenge, addressed by Bold Studio, was to create a brand that resonated with older children and a broader audience including educators and parents, while shifting perceptions about the production standards of charity-based organizations.

Bold Studio's solution involved crafting an illustrative brand identity using gritty textures and crayon effects for a handmade aesthetic, complemented by production photography. The resulting wordmark and nature-inspired illustrations successfully conveyed liveliness and wonder. The revitalized brand was integrated into a new website, sparking an overwhelmingly positive response and enabling the organization to experience remarkable growth and progress.

Eco Drama