Case Study: Pact achieves higher conversion and fewer returns with Bold Metrics AI sizing

Pact boosts conversion 120% with Bold Metrics

Pact, a sustainability-focused apparel brand, faced the challenge of increasing customer confidence in selecting the right fit online. They wanted to offer a more personalized shopping experience to boost conversion and significantly decrease returns due to sizing uncertainty. Pact was hesitant to adopt a solution that would add complexity to the checkout process, but they turned to vendor Bold Metrics for help.

Bold Metrics implemented its Smart Size Chart solution for Pact. The tool asks shoppers just four simple, non-personal questions to recommend a size, which is then automatically selected on the product page. This streamlined process was viewed as a conversion optimizer. The results were a 120% lift in conversion, a 33% increase in average order value, and a 21% decrease in return rates, thereby also improving the brand's sustainability efforts.

Pact