Case Study: Mizzen+Main boosts revenue and conversions with Bold Metrics

Mizzen+Main increases revenue 7% with Bold Metrics

Mizzen+Main, a performance menswear brand, faced the challenge of ensuring customers could shop confidently across its various shirt and pant styles and fits. They wanted to increase shopper engagement and simplify the decision-making process to reduce friction for their customers. They partnered with vendor Bold Metrics to address this.

Bold Metrics implemented its AI-powered Shirt Finder and Pant Finder solutions. These tools use a short, guided quiz to collect key inputs from shoppers and leverage AI-driven body data to recommend the best size and style. This solution eliminated decision fatigue for customers, leading to a 32% engagement rate with the tools and driving a 7% total revenue increase for Mizzen+Main.

Mizzen+Main