Case Study: Helly Hansen boosts global conversions and improves sizing confidence with Bold Metrics Smart Size Chart

Helly Hansen boosts conversion 3.8x with Bold Metrics Smart Size Chart

Helly Hansen, a global leader in high-performance outdoor and workwear apparel, faced the challenge of providing consistent and accurate sizing to customers across different global regions. With body types and sizing norms varying internationally, their one-size-fits-all approach was leading to uncertainty and returns. To address this, they partnered with Bold Metrics and implemented its Smart Size Chart solution.

By using Bold Metrics' AI-driven Smart Size Chart, Helly Hansen revolutionized its global online shopping experience. The solution delivered significant measurable improvements: in Europe, it drove a 3.8x conversion lift and a $65.36 increase in average order value (AOV). In North America, results included a 1.8x conversion lift and a $50.47 AOV increase. This allowed Bold Metrics to help Helly Hansen create a seamless, tailored fit experience for every customer worldwide.

Helly Hansen