Case Study: French Toast achieves a 16% conversion lift and 12% AOV increase with Bold Metrics Smart Size Chart

French Toast boosts AOV by 12% with Bold Metrics

The workwear brand French Toast faced challenges in the online shopping experience for its schoolwear, particularly around fit, which can lead to high return rates. To address this, they partnered with vendor Bold Metrics to implement their Smart Size Chart solution.

By deploying Bold Metrics' Smart Size Chart, French Toast was able to provide a more accurate and personalized fit recommendation tool for its customers. The results were significant, with the brand achieving a 12% increase in average order value, a 16% lift in conversion, and a 24% reduction in their return rate after implementation.

French Toast