Case Study: Canada Goose reduces returns and boosts conversion with Bold Metrics Smart Size Chart

Canada Goose cuts returns 21% with Bold Metrics

Canada Goose, a leading luxury apparel brand specializing in high-performance outerwear, faced challenges with high return rates that significantly impacted their bottom line. Customer uncertainty around fit was also affecting conversion. To address this, they partnered with Bold Metrics and implemented its Smart Size Chart solution.

By leveraging Bold Metrics' technology, Canada Goose saw remarkable results. The brand achieved a 16% conversion lift and a 21% return rate reduction. Shoppers using the Smart Size Chart had a 2.5% higher average order value and an 86% adoption rate for the sizing survey. Bold Metrics provided a solution that successfully drove down returns and increased sales.

Canada Goose