Case Study: Merkur zavarovalnica raises awareness and support for abused children with Bold Group

Merkur Zavarovalnica raises almost €30,000 with Bold Group

Merkur zavarovalnica, an insurance company, partnered with the vendor Bold Group to launch an awareness campaign addressing the critical challenge of family violence and sexual abuse of children. The campaign aimed to educate the public on recognizing signs of abuse, encourage reporting, and raise donations to provide psychosocial support for young survivors.

Bold Group implemented an integrated solution featuring TV ads, billboards, a traveling interactive installation with real survivor stories, and a strong TikTok presence directed by an award-winning creator. This strategy, supported by influencer ambassadors, successfully raised almost €30,000 to fund year-round therapy for 12 children. The campaign also generated an estimated €150,000 in free press, over 1.23 million digital impressions, and doubled the number of calls to the partner association, with some first-time callers citing the TikTok videos as their source of recognition.

Merkur Zavarovalnica