Case Study: Kotányi builds an emotional spice brand experience with Bold Group

Kotányi boosts quiz engagement with Bold Group, driving 11,550 sessions and 670,000 views

Kotányi, a spice company, faced the challenge of elevating its spice blends from generic pantry items to lifestyle products and building a lasting emotional connection with its users. The vendor, Bold Group, was tasked with creating a campaign to achieve this shift in consumer perception.

Bold Group developed an interactive online quiz that matched users' culinary tastes with personalized Spotify playlists, creating a multi-sensory experience. This solution, supported by social media, influencer collaborations, and targeted advertising, drove significant engagement. The results included over 11,500 completed quizzes, a 54.5% conversion rate for registrations, and a massive increase in social media followers and profile visits. The campaign successfully reached hundreds of thousands of users with exceptionally low advertising costs.

Kotányi