Case Study: Southwest Packaging boosts conversions and generates leads with Bold Entity's website redesign

Southwest Packaging boosts conversions 49% with Bold Entity

Southwest Packaging, an established contract packaging company, faced the challenge of revamping its digital presence after introducing a new alcohol copackaging service line. Their existing website, originally created by vendor Bold Entity, needed an overhaul to communicate their expanded offerings, reflect a business restructure, and enhance credibility to attract larger clients in a regulated market.

Bold Entity implemented a complete website redesign focused on clear messaging, showcasing new client logos for social proof, and incorporating short case studies to build trust. The solution maintained strong SEO rankings and targeted new keywords, leading to a 49% increase in conversions and generating 122 qualified leads within nine months of launch.

Southwest Packaging