Case Study: NTD Mechanical boosts brand recognition and faster recruiting with Bold Entity

NTD Mechanical boosts recruitment 30% and saves 59% on marketing with Bold Entity

NTD Mechanical, a rapidly expanding HVAC and mechanical contractor based in North Texas, faced a challenge of being relatively unknown despite its growth. They needed to establish brand recognition and trust with general contractors and potential employees to continue their expansion. They partnered with the vendor Bold Entity for a complete rebranding and to build their online presence.

Bold Entity implemented a strategy that included a name change to NTD Mechanical, a new brand identity, and a website showcasing genuine photo and video content from job sites. They used SEO and social media to reach decision-makers at construction firms and potential employees. This solution helped NTD Mechanical solidify its reputation as an industry leader, save an estimated 59% annually in marketing costs, and recruit new employees 30% faster.

NTD Mechanical