Case Study: Qualcomm’s Clay AIR achieves 33x revenue growth with Bold+Beyond

Qualcomm drives 33x revenue growth with Bold and Beyond

The customer, Clay AIR, was a B2B deep tech company specializing in gesture recognition technology. Their challenge was raising awareness and gaining adoption for their emerging technology in a young market, which featured a long sales cycle and required significant upfront investment from potential clients. They partnered with the vendor Bold and Beyond to implement a global inbound marketing strategy.

Bold and Beyond developed a comprehensive solution combining strong brand presence with inbound marketing to educate and convert leads. This involved creating targeted content for SEO, social media, and paid campaigns, as well as a personalized approach for different customer personas. The strategy resulted in a 33x revenue growth for Clay AIR over three years, a 400x ROI, and ultimately led to the company's acquisition by Qualcomm.

Qualcomm