Case Study: HUM Nutrition achieves rapid growth and higher conversions with Bold and Beyond

HUM Nutrition grows to $15M Series B in 4 years with Bold and Beyond

HUM Nutrition aimed to achieve rapid awareness and growth in the competitive supplements category, which was traditionally dominated by lofty marketing campaigns. The challenge was to reinvent the relationship between consumers and vitamins to drive engagement and sales. To support this, the vendor Bold and Beyond helped implement a growth hacking and social media strategy.

Bold and Beyond developed a unique, user-centric, and data-driven marketing approach for HUM Nutrition. This involved centering the conversion funnel around an onboarding quiz, leveraging educative content and UGC on social media, and employing paid social advertising and A/B testing. The solution resulted in the brand accelerating its market penetration, growing to over 230,000 Instagram followers, and increasing its sales from that channel by 30% per quarter, supporting its growth to a $15M series B in four years.

HUM Nutrition