Case Study: Guerlain achieves 11M+ impressions with Bold+Beyond's viral campaign

Guerlain launches viral campaign with Bold and Beyond, driving 11M+ impressions

The luxury beauty brand Guerlain, part of LVMH, faced the challenge of expanding its customer base to reach a younger, millennial audience, as its historic marketing was tailored towards an older generation. To address this, they partnered with the vendor Bold and Beyond for services involving social media, bloggers, and influencers.

Bold and Beyond developed the "Daily Life Heroes" campaign, which used pop-culture-inspired graphic elements and a strategic influencer campaign with a viral teaser mechanism. This solution successfully generated over 11 million impressions for Guerlain, capturing significant consumer attention and press coverage for the new product line.

Guerlain