Case Study: LTN achieves a clearer, buyer-focused digital experience with BOL Agency

LTN streamlines product architecture in 90 days with BOL Agency

LTN, a provider of broadcast video network technology, faced a challenge where its product ecosystem and website were confusing to prospects. Its products had metaphorical names like Wave and Arc that held no inherent meaning for buyers, and the site's structure reflected internal history rather than customer needs. This lack of clarity required constant sales education and failed to communicate LTN's position as a serious, mission-critical infrastructure partner. BOL Agency was brought in to address this core strategic issue.

BOL Agency implemented a solution that began with a cross-functional workshop grounded in sales, SEO, and intent data. This led to a complete reorganization of the product architecture into two clear families, Production and Transport, and the introduction of a new function-forward naming convention prefixed with LTN (e.g., LTN Master Control). The resulting website features navigation built around buyer logic and a modern visual identity. This approach by BOL Agency made LTN's product story legible to its market, removed the need for constant sales education on product names, and provided a flexible foundation for future growth.

LTN