Case Study: LTN boosts NAB engagement and sales meetings with BOL Agency

LTN drives 56% more sales meetings with BOL Agency

LTN, a global broadcast technology company, faced the challenge of convincing an industry reliant on satellite to urgently transition to its IP network ahead of an FCC spectrum auction. They hired BOL Agency to create an impactful presence for them at the NAB Show to cut through the noise and demonstrate that switching to LTN was a necessary and proven alternative.

BOL Agency designed a comprehensive event strategy, including a booth with physical product comparisons and themed demo stations, a targeted satellite-replacement breakfast, and post-event video content. This solution made the transition tangible for attendees. The campaign resulted in a 56% increase in sales meetings, a 79% rise in impressions, and a 180% boost in conversions for LTN, successfully generating significant momentum.

LTN