Case Study: LTN achieves $10.5M in pipeline with BOL Agency’s ABM strategy

LTN drives $10.5M in new pipeline with BOL Agency in 90 days

The customer LTN faced the challenge of selling its new LTN Arc solution into a rapidly shifting live media market, where deep operational education was required and deals needed alignment across multiple stakeholders. BOL Agency was engaged to help overcome these obstacles and build momentum for the product launch.

BOL Agency implemented a strategic ABM framework that included 1:1 and 1:few programs, persona-aligned content, targeted paid media, and dimensional mailers, all built around a creative "Moneyball" theme. This solution drove significant results, generating $10.5M in new pipeline with Disney and moving 82 target accounts into qualification within the first 90 days.

LTN