Case Study: Cision achieves a unified global brand campaign with BOL Agency

Cision unifies global brand messaging with BOL Agency across 5 channels

BOL Agency partnered with Cision, a company that provides tools for brands to manage their narratives, to address a significant challenge. Cision operated in a crowded market where competitors like Sprinklr and Meltwater all used identical language around data and insights, causing their own messaging to become scattered and ineffective across different regions. This lack of differentiation meant Cision's brand story was slipping away.

The solution implemented by BOL Agency was the "Shape Your Story" global brand campaign. This involved a creative platform built around the concept of filling in blanks, which served as the tagline, strategy, and creative brief. BOL developed a full-funnel content program including digital OOH, a brand video, and social ads. The results were a unified and scalable brand position recognizable across all markets, a clear visual language, and empowered sales teams with effective materials for every stage of the buyer's journey.

Cision