Case Study: Bombora turns data scientists into brand champions with BOL Agency

Bombora turns 4 competitor categories into a data scientist-winning rebrand with BOL Agency

Bombora, a pioneer in B2B intent data, faced increased competition from providers making similar claims. Its key differentiator was its proprietary Data Co-op, but this strength wasn't translating into wins as its complex, "unpackaged" data appealed less to non-technical buyers than competitors' pre-packaged solutions. The company brought in BOL Agency to help turn its data advantage into a clear competitive edge.

BOL Agency developed a strategy to reposition Bombora by targeting an overlooked audience: data scientists. The new brand platform, "Not just big data. Data that lets you do big things," highlighted Bombora's transparency and deployability. BOL implemented this through a full rebrand and a content program including technical blogs and expert videos tailored for data scientists, turning them into internal champions. This approach successfully differentiated Bombora in the market.

Bombora