Case Study: Blue Yonder drives pipeline with BOL Agency

Blue Yonder drives 4.82M impressions with BOL Agency

Blue Yonder, a supply chain software company, faced the challenge of launching its new AI-powered cognitive platform into a crowded market. Their internal "Shift to Cognitive" narrative was seen as too abstract; buyers needed to feel the emotional benefit of the technology before engaging with it. They turned to BOL Agency to translate this vision into a compelling message that would resonate across three distinct verticals and complex, multi-stakeholder deals.

BOL Agency developed a multi-channel campaign anchored by the emotional theme "Absolute Certainty." The solution included a CEO-fronted brand video, vertical-specific LinkedIn video campaigns, and a targeted audio prospecting and retargeting program. This strategy successfully separated the rational product story from the emotional payoff. The results were significant, with the audio campaign delivering 4.03 million impressions with a 95% completion rate. The subsequent retargeting phase drove 635 site conversions with a 59% post-click conversion rate, performing at roughly six times the efficiency of prospecting alone for BOL Agency.

Blue Yonder