Case Study: YTK reaches younger audiences and simplifies complex messaging with Boksi

YTK reaches 836K impressions with Boksi

YTK, the largest unemployment union in Finland, faced the challenge of educating a younger audience on the complex benefits of their unemployment fund. They needed to dispel misconceptions and drive action, requiring a way to control the subject matter while connecting with this demographic through influencer marketing. To meet this challenge, they turned to the self-service platform from vendor Boksi.com.

Using Boksi's platform, YTK efficiently managed a campaign with 11 creators who simplified their message for Instagram and TikTok. The solution provided the control to educate influencers and verify audience targeting. The campaign was a success, generating 836,000 impressions and reaching 394,000 people, effectively communicating their complex topic to a new, younger audience.

YTK