Case Study: Leader boosts protein shake launch with Boksi.com influencer campaign

Leader - Customer Case Study

Leader wanted to launch a new protein shake and needed to position it as both a healthy choice and a luxurious, delicious one. To meet this challenge, Leader worked with Boksi.com on an influencer campaign designed to build awareness and reshape perceptions around the new product.

Boksi.com activated creators to generate engaging content around the protein shake launch, resulting in 152 applicants and 22 posts. The campaign delivered a 7.67% engagement rate and a very low cost per engagement of €0.18, showing strong performance for Leader’s product launch.

Leader