Case Study: Aller Media boosts paid social conversion rates with Boksi UGC

Aller Media boosts paid social CTR by 27% with Boksi.com

Aller Media, a major Finnish media company, sought to improve conversion rates and combat ad fatigue in its paid social campaigns for its Seiska magazine. They partnered with Boksi.com to explore using Boksi's branded content solution of user-generated content (UGC) in A/B tests against their traditional ad creatives.

Boksi provided access to its network of vetted creators to source authentic UGC. The solution was highly successful, with the A/B tests consistently showing that ads featuring Boksi UGC dramatically outperformed the traditional ads across multiple campaigns. Results included significantly higher reach, exposure, and clicks, with one test showing a 27% lower cost-per-click. Aller Media also saved considerable time on content production and plans to expand its use of Boksi content.

Aller Media