Case Study: PGi achieves increased lead generation and higher ROI with Boingnet pURL marketing

PGi And Boingnet: Using Purl Marketing To Bridge The Gap Between Print And Digital Marketing

PGI, a global provider of collaboration software and services, faced a gap between its direct mail outreach and digital tracking: printed pieces did not drive recipients to landing pages, limiting campaign measurement and lead capture. PGI wanted to add a digital component to drive premium content downloads and reshape its market perception as a technology thought leader, so it partnered with Boingnet and its Lightweight Marketing Software and pURL technology.

Boingnet created personalized URLs, variable-data landing pages with pre-filled forms, and design-matched creatives, and helped execute seven multi-channel campaigns over a year that gated premium content and offered incentives to drive meetings. While campaign results were still early, Boingnet enabled full tracking and personalization that PGI expects to lift conversion rates (studies suggest up to 20%) and increase ROI (data-driven personalization can boost ROI by ~15%), improving the quantity and quality of marketing-sourced leads.

PGI

Cynthia Roberson

Marketing Manager