Case Study: Fresh City achieves up to 10% increase in repeat catering orders with Boingnet QR Codes & Analytics

Fresh City - Customer Case Study

Fresh City, a Boston-based organic fast-food concept with 12 independently owned franchise locations, faced low repeat orders after launching a catering program and set a goal of a 3% rise in repeat catering sales. To address this, they partnered with Boingnet and used Boingnet’s mobile QR code solution and analytics to drive franchise-specific loyalty.

Boingnet implemented franchise-specific QR codes printed on catering bag flyers that redirected customers to each franchise’s online catering order page, with Boingnet Analytics blended with POS data for closed-loop tracking — all deployed without IT support. The campaign yielded a 4.5% increase in repeat catering orders in the first month and an 8–10% rise as the program matured, creating measurable franchise-level repeat business.

Fresh City

Pete Minich

Vice President Operations