Case Study: White River Alliance boosts awareness and event engagement with Bohlsen Group

White River Alliance generates nearly 39 million impressions with Bohlsen Group

The White River Alliance, an organization dedicated to improving and protecting water resources in central Indiana, engaged the Bohlsen Group to raise awareness for its programming and events. The challenge was to drive public engagement for key initiatives, including Free Paddle Days and the Indiana Water Summit, through strategic media relations and paid digital campaigns.

Bohlsen Group implemented a solution combining earned media outreach and paid digital ads. The vendor secured 36 media placements and generated nearly 39 million potential impressions. The paid campaigns were highly effective, with the Free Paddle Days ad campaign achieving a 3.88% click-through rate and a cost of just $0.16 per click, leading to the event selling out.

White River Alliance