Case Study: Ronald McDonald House Charities of Central Indiana boosts awareness and earns 151 million impressions with Bohlsen Group

Ronald McDonald House Charities of Central Indiana earns 151 million impressions with Bohlsen Group

The customer, Ronald McDonald House Charities of Central Indiana, is a nonprofit providing a home away from home for families with children in the hospital. Their challenge was to increase awareness of their mission and events, differentiate themselves from a local hospital, and debunk the assumption they only serve one county. They partnered with vendor Bohlsen Group for media relations and content strategy services.

Bohlsen Group executed a year-long communications plan that included media relations, pitching stories, and media training. The solution secured 136 media placements, resulting in 151 million potential impressions, a significant increase from the previous year's 52 million impressions. This effort successfully shared the organization's stories and greatly expanded awareness of its mission.

Ronald McDonald House Charities of Central Indiana