Case Study: Provenance boosts awareness for The Bradley with Bohlsen Group

Provenance drives 111 media placements with Bohlsen Group

The customer, Provenance, a hotel group managing independent properties, faced the challenge of driving awareness for The Bradley, its first boutique hotel in Fort Wayne, Indiana. They partnered with the vendor Bohlsen Group for an earned media campaign to introduce the new property and its local partner to the community and a wider audience.

Bohlsen Group implemented a comprehensive media and influencer strategy that included a grand opening media tour and ongoing pitching efforts. This solution successfully secured 111 media placements and over 5.2 million potential impressions from local, national, and international coverage. Bohlsen Group's work effectively generated significant awareness for the new hotel's opening.

Provenance